Most people are familiar with the concept of a logo, but those of you less familiar with the realm of advertising may ask, what is branding? Since the 15th century, most people have thought of branding as something having to do with marking your livestock. However, by 1970, it had become widely enough used by advertising agencies that Webster's Dictionary added this new definition:

brand·ing - Function: noun - the promoting of a product or service by identifying it with a particular brand

In a way, it is still all about putting your mark (or logo) on something to show ownership, but it is now a concept that goes well beyond that. A logo is a great place to start when developing your brand. Everyone recognizes those golden arches as belonging to a certain fast-food place long before they get close enough to the sign to read the name on it. However, creating a brand that will someday lead to easy recognition for your business involves somewhat more...

Design Metamorphosis, LLC can create the consistency required to develop your brand. Not only can we design your logo, but we can also help you select your color palette, write a slogan or tag line, and create a certain look and feel that fits the image you wish to convey to the public, especially the target audience to whom you wish to appeal. We then incorporate your new "brand" either into all of your existing advertising pieces, or if you are a new business, we will create any new marketing materials you wish to start out with using you new brand.

We help you define who you are, and then visually relay that to the public!